Reading the shelf…
Beaver Brand is a well-known producer of condiments, specializing in mustards, horseradish, and various sauces. The brand is recognized for its award-winning deli mustard and offers a wide range of products that include classic yellow mustard, tartar sauce, and cream horseradish. Beaver Brand is part of Beaverton Foods, based in Hillsboro, Oregon.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 8 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Beaver (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Beaver · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Beaver in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Beaver product in stock, cheapest first.
















Bay Area grocers where neither the digital catalog nor our shelf photos show Beaver· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Beaver Sweet Hot Mustard · its most-distributed SKU (9 doors) in Other Mustard, the biggest opening. The closest open door is Sprouts Farmers Market · 1 rival already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 27% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
28 storefronts across 12 grocers carry it · tap a pin to open the store.
already on that shelf: maille
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Beaverthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Cabernet Sauvignon, Cocktail Sauce, Dijon Mustard
open here: Cocktail Sauce, Dijon Mustard, Spicy Brown Mustard
open here: Cocktail Sauce, Dijon Mustard, Horseradish Sauce
open here: Cocktail Sauce, Dijon Mustard, Spicy Brown Mustard
open here: Dijon Mustard, Horseradish Sauce, Other Mustard
open here: Dijon Mustard, Other Mustard
open = the store meaningfully carries that category (real depth, not a token SKU) and Beaver sells it elsewhere but has no SKU here.