Beaver vs Edmond Fallot · Bay Area shelf head-to-head
Beaver and Edmond Fallot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edmond Fallot carries more Brand PowerEdmond Fallot is in more Bay Area grocersEdmond Fallot sits further up the premium end
Beaver
Edmond Fallot
39
brand power
49
16
products
15
3
categories
2
8
subcategories
2
12
grocers
17
54.0¢
price per oz
$1.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ Edmond Fallot
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beaver
only Edmond Fallot
no top category Beaver doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beaver · 1
only Edmond Fallot · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · Edmond Fallot
