Beaver vs Maille · Bay Area shelf head-to-head
Beaver and Maille, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille is in more Bay Area grocersBeaver fields the deeper lineupMaille sits further up the premium end
Beaver
Maille
39
brand power
36
16
products
8
3
categories
3
8
subcategories
3
12
grocers
13
54.0¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Beaver▭ Maille
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Beaver
only Maille
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Beaver · 0
no exclusive doors — everywhere Beaver is, Maille is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Beaver · Maille
