Beaver at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Beaver Brand is a well-known producer of condiments, specializing in mustards, horseradish, and various sauces.
It’s already on the shelf here, with 9 SKUs across 5 categories. The growth is depth and breadth: 2 categories to widen and 3 new doors to enter, replicated across all 2 stores.
Lead with Cream Horseradish in Horseradish Sauce.
Berkeley Bowl stocks horseradish sauce thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Berkeley Bowl merchandises 8 of the 8 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Beaver plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in horseradish sauce. Each dot is a product on the shelf, by its cost per oz (hover for which). Beaver (orange) sits in line with the shelf.
What to bring to expand
Beaver’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
