Reading the shelf…
Ayoh! Foods is a condiment brand specializing in unique, flavor-packed mayonnaise-based sauces known as 'Sando Sauce.' These sauces are crafted with a creamy mayo base and infused with bold ingredients like pickles, spices, and herbs, making them ideal for enhancing a variety of dishes. The brand offers a range of flavors including Dill Pickle Mayo, Hot Giardinayo, Tangy Dijonayo, Miso Mayo, and Original Mayo.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category · 3 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Ayoh! Foods (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Ayoh! Foods · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Ayoh! Foods in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Ayoh! Foods product in stock, cheapest first.
Bay Area grocers where neither the digital catalog nor our shelf photos show Ayoh! Foods· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Ayoh Foods Dill Pickle Mayo · its most-distributed SKU (8 doors) in Mayonnaise, the biggest opening. The closest open door is Mill Valley Market · 4 rivals already on that shelf.
~0% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 46% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
27 storefronts across 9 grocers carry it · tap a pin to open the store.
already on that shelf: follow your heart, sir kensington's, primal kitchen
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Ayoh! Foodsthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Mayonnaise, Other Condiments
open here: Dijon Mustard
open here: Dijon Mustard
open = the store meaningfully carries that category (real depth, not a token SKU) and Ayoh! Foods sells it elsewhere but has no SKU here.