Ayoh! Foods vs Follow Your Heart · Bay Area shelf head-to-head
Ayoh! Foods and Follow Your Heart, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Follow Your Heart carries more Brand PowerFollow Your Heart is in more Bay Area grocersFollow Your Heart fields the deeper lineupAyoh! Foods sits further up the premium end
Ayoh! Foods
Follow Your Heart
27
brand power
52
5
products
24
1
categories
3
3
subcategories
4
9
grocers
17
94.5¢
price per fl oz
57.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ayoh! Foods▭ Follow Your Heart
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ayoh! Foods
no top category Follow Your Heart doesn’t also play in.
only Follow Your Heart
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ayoh! Foods · 3
only Follow Your Heart · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ayoh! Foods · Follow Your Heart