Ayoh! Foods vs Kewpie · Bay Area shelf head-to-head
Ayoh! Foods and Kewpie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie carries more Brand PowerKewpie is in more Bay Area grocersKewpie fields the deeper lineupAyoh! Foods sits further up the premium end
Ayoh! Foods
Kewpie
27
brand power
42
5
products
9
1
categories
1
3
subcategories
2
9
grocers
19
94.5¢
price per fl oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ayoh! Foods▭ Kewpie
Distribution · 30% of score38·79
carried in 9 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ayoh! Foods
no top category Kewpie doesn’t also play in.
only Kewpie
no top category Ayoh! Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ayoh! Foods · 1
only Kewpie · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ayoh! Foods · Kewpie