Mamma Chia at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
It’s already on the shelf here, with 10 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Blackberry Bliss Chia Squeeze in Squeeze Snack Pouches.
Community Market CA stocks squeeze snack pouches thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is squeeze snack pouches: Community Market CA stocks only 9 there, so Mamma Chia Blackberry Bliss Chia Squeeze stands out rather than blending in.
Community Market CA merchandises 3 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin squeeze snack pouches shelf as a point of difference.
The full runway
Every category Mamma Chia plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 11 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in squeeze snack pouches. Each dot is a product on the shelf, by its cost per oz (hover for which). Mamma Chia (orange) sits in line with the shelf.
What to bring to expand
Mamma Chia’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
