Marianne's Ice Cream at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Marianne's Ice Cream is a renowned ice cream brand based in Santa Cruz, California, known for its handcrafted ice creams made with love since 1947.
Marianne's Ice Cream isn’t on United Markets’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Marianne's Classic Avocado Oil in Avocado Oil.
United Markets stocks avocado oil thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
United Markets carries ice cream in real depth, 309 SKUs against a fleet median of 130, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is avocado oil: United Markets stocks only 9 there, so Marianne's Classic Avocado Oil stands out rather than blending in. Lead with the avocado oil, and position the ice cream as a finishing or gift item.
United Markets merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 45/100.
enters a thin avocado oil shelf as a point of difference.
The full runway
Every category Marianne's Ice Cream plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in avocado oil. Each dot is a product on the shelf, by its cost per fl oz (hover for which).
What to bring to land
Marianne's Ice Cream’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
