Reading the shelf…
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Monkey Brittle offers a unique line of snacks that combine the natural sweetness of bananas with a variety of nuts and fruits, resulting in a crispy yet chewy texture.
It’s already on the shelf here, with 3 SKUs across 3 categories. The growth is depth and breadth: .
Mill Valley Market merchandises 3 of the 3 categories the brand sells.
paleo, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
the categories it plays in are already deep here.
Every category Monkey Brittle plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Where it would price in crackers. Each dot is a product on the shelf, by its cost per oz (hover for which). Monkey Brittle (orange) sits well above the shelf.
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
Fully stocked here (1/1 SKUs).