Reading the shelf…
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Monkey Brittle offers a unique line of snacks that combine the natural sweetness of bananas with a variety of nuts and fruits, resulting in a crispy yet chewy texture.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 1 new door to enter, replicated across all 3 stores.
Woodlands merchandises 3 of the 3 categories the brand sells.
paleo, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
Every category Monkey Brittle plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
Where it would price in crackers. Each dot is a product on the shelf, by its cost per oz (hover for which). Monkey Brittle (orange) sits well above the shelf.
Monkey Brittle’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
5 named buyer contacts (Asst Store Mngr, Experienced Grocery Buyer, General Manager) are on file. Direct contacts are reserved for verified brand partners.