Mr Bing at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 new door to enter, replicated across all 4 stores.
World Market merchandises 2 of the 2 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 70/100.
maps onto categories the store already runs.
The full runway · across 4 stores
Every category Mr Bing plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Fully stocked here (1/1 SKUs).
How it prices
Where it would price in chili sauces. Each dot is a product on the shelf, by its cost per oz (hover for which). Mr Bing (orange) sits well above the shelf.
What to bring to expand
Mr Bing’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →