Native Forest at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Native Forest is a brand that specializes in organic canned fruits, vegetables, and tropical specialties, known for its commitment to sustainability and ethical sourcing.
It’s already on the shelf here, with 16 SKUs across 9 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Crimini Slices Organic Mushrooms in Canned Mushrooms.
Berkeley Bowl stocks canned mushrooms thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Berkeley Bowl carries canned corn in real depth, 22 SKUs against a fleet median of 3, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is canned mushrooms: Berkeley Bowl stocks only 7 there, so Native Forest Crimini Slices Organic Mushrooms stands out rather than blending in. Lead with the canned mushrooms, and position the canned corn as a finishing or gift item.
Berkeley Bowl merchandises 13 of the 14 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin canned mushrooms shelf as a point of difference.
The full runway · across 2 stores
Every category Native Forest plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Native Forest’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
