Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
Nature Nate's is a leading U.S. honey brand known for its 100% pure, raw, and unfiltered honey products.
Nature Nate's isn’t on Community Market CA’s shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Sorghum, Popped, Coconut Oil & Pink Himalayan Sea Salt in Popcorn.
Community Market CA stocks popcorn thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Community Market CA merchandises 3 of the 3 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
Every category Nature Nate's plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in popcorn. Each dot is a product on the shelf, by its cost per oz (hover for which). Nature Nate's (orange) sits above the shelf.
Nature Nate's’ SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
The store barely carries this category, so it is a hard sell.