Near East at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Near East® is a brand known for its grain-based food products, including rice pilafs and couscous, founded in 1962 by Armenian immigrants in Worcester, Massachusetts.
It’s already on the shelf here, with 10 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Couscous Mix, Toasted Pine Nut in Boxed Grain Meal & Sides.
Falletti Foods stocks boxed grain meal & sides thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 8 other Bay Area grocers.
Falletti Foods merchandises 5 of the 5 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 45/100.
maps onto categories the store already runs.
The full runway
Every category Near East plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 8 of 14 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in boxed grain meal & sides. Each dot is a product on the shelf, by its cost per oz (hover for which). Near East (orange) sits in line with the shelf.
What to bring to expand
Near East’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
