Nixie at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Nixie Sparkling Water is a brand that offers organic, zero-calorie, and zero-sugar sparkling waters and sodas, founded in 2019 by Nicole Bernard Dawes.
It’s already on the shelf here, with 13 SKUs across 5 categories. The growth is depth and breadth: 4 categories to widen.
Lead with Sparkling Water Organic Classic Cola Zero Sugar Soda 4 Pack in Cola.
Community Market CA stocks cola thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
The more differentiated opening is cola: Community Market CA stocks only 2 there, so Nixie Sparkling Water Organic Classic Cola Zero Sugar Soda 4 Pack stands out rather than blending in.
Community Market CA merchandises 5 of the 6 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
enters a thin cola shelf as a point of difference.
The full runway
Every category Nixie plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 22 SKUs. Room to widen the line.
On shelf here, but only 2 of 12 SKUs. Room to widen the line.
What to bring to expand
Nixie’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
