Reading the shelf…
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Nurturme Organic Baby Food isn’t on Falletti Foods’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Sweet Potato + Mango + Guava Quinoa Milk Coconut Cream Pea Protein Organic Dairy-free Yogurt Alternative in Dairy-Free Yogurt.
Falletti Foods stocks dairy-free yogurt thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Falletti Foods merchandises 2 of the 2 categories the brand sells.
organic, vegetarian against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
Every category Nurturme Organic Baby Food plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in dairy-free yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Nurturme Organic Baby Food (orange) sits in line with the shelf.
Nurturme Organic Baby Food’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →