Odyssey at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Odyssey Elixir offers a range of sparkling beverages crafted to enhance energy and focus through the use of adaptogenic ingredients like Lion's Mane and Cordyceps mushrooms.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 new door to enter.
Sprouts Farmers Market merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Odyssey plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Odyssey’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →