oxo
OXO is a brand known for its thoughtfully designed kitchen gadgets, storage solutions, and organization products. The brand aims to simplify everyday tasks with innovative tools that are both functional and aesthetically pleasing. OXO's product range includes items like electric kettles, food mills, and compost bins, all designed to enhance efficiency and organization in the kitchen.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Oxo (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Oxo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Oxo lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Oxo online
Where to find Oxo · Bay Area
10 storefronts across 4 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Oxo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with OXO Ice Cream Scoop · its most-distributed SKU (2 doors) in Ice Cream Scoops, the biggest opening. The closest open door is World Market.
