Reading the shelf…
Pan's offers a diverse range of mushroom jerky flavors, crafted from shiitake mushrooms to provide a satisfying umami taste and texture. The products are vegan, plant-based, high in fiber, kosher, gluten-free, soy-free, and made with organic ingredients. With flavors like Applewood BBQ, Curry, Original, Salt & Pepper, Teriyaki, and Zesty Thai, Pan's Mushroom Jerky caters to a variety of taste preferences while maintaining a commitment to quality and dietary considerations.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Pan's (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Pan's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Pan's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Pan's lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.












17 storefronts across 9 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Pan's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pan's Original Mushroom Jerky · its most-distributed SKU (8 doors) in Meat Jerky, the biggest opening. The closest open door is Andronico's Community Markets · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: chomps, archer, epic
route note: buying runs through a corporate program — typically a slower path than an independent grocer's buyer.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Pan'sthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Snacks
open here: Meat Jerky
open here: Other Snacks
open here: Other Snacks
open = the store meaningfully carries that category (real depth, not a token SKU) and Pan's sells it elsewhere but has no SKU here.