pan's
Pan's offers a diverse range of mushroom jerky flavors, crafted from shiitake mushrooms to provide a satisfying umami taste and texture. The products are vegan, plant-based, high in fiber, kosher, gluten-free, soy-free, and made with organic ingredients. With flavors like Applewood BBQ, Curry, Original, Salt & Pepper, Teriyaki, and Zesty Thai, Pan's Mushroom Jerky caters to a variety of taste preferences while maintaining a commitment to quality and dietary considerations.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 9 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Pan's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Pan's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Pan's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Pan's lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Pan's online
Where to find Pan's · Bay Area
17 storefronts across 9 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Pan's in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Pan's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Pan's Original Mushroom Jerky · its most-distributed SKU (8 doors) in Meat Jerky, the biggest opening. The closest open door is Andronico's Community Markets · 4 rivals already on that shelf.
