Pan's vs Archer · Bay Area shelf head-to-head
Pan's and Archer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Archer carries more Brand PowerArcher is in more Bay Area grocersArcher fields the deeper lineupPan's sits further up the premium end
Pan's
Archer
32
brand power
49
12
products
22
2
categories
1
9
grocers
17
$3.72
price per oz
$3.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pan's▭ Archer
Distribution · 30% of score38·71
carried in 9 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pan's
only Archer
no top category Pan's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pan's · 1
only Archer · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pan's · Archer
