Peet's Coffee at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Peet's Coffee is a specialty coffee brand known for its high-quality, handcrafted coffee products.
It’s already on the shelf here, with 23 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen, replicated across all 2 stores.
Lead with Espresso Capsules, Ricchezza Intensity 8 in Coffee Pods.
Pacific Market stocks coffee pods thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Pacific Market carries whole bean coffee in real depth, 67 SKUs against a fleet median of 33, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is coffee pods: Pacific Market stocks only 9 there, so Peet's Coffee Espresso Capsules, Ricchezza Intensity 8 stands out rather than blending in. Lead with the coffee pods, and position the whole bean coffee as a finishing or gift item.
Pacific Market merchandises 3 of the 3 categories the brand sells.
organic against the store's assortment lean.
brand excitement 56/100.
enters a thin coffee pods shelf as a point of difference.
The full runway · across 2 stores
Every category Peet's Coffee plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 27 SKUs. Room to widen the line.
On shelf here, but only 6 of 26 SKUs. Room to widen the line.
What to bring to expand
Peet's Coffee’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
