Puravida at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
PuraVida is a grocery brand specializing in frozen vegetables and entrees, known for its innovative Cryo Crafted™ process that preserves the flavor and nutrition of farm-fresh ingredients.
It’s already on the shelf here, with 14 SKUs across 7 categories. The growth is depth and breadth: 1 category to widen.
Lead with Fire Roasted Primavera Mistura, 64 oz in Frozen Mixed Vegetables.
Sprouts Farmers Market stocks frozen mixed vegetables thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen mixed vegetables: Sprouts Farmers Market stocks only 13 there, so PuraVida Fire Roasted Primavera Mistura, 64 oz stands out rather than blending in.
Sprouts Farmers Market merchandises 7 of the 7 categories the brand sells.
non-gmo, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin frozen mixed vegetables shelf as a point of difference.
The full runway
Every category Puravida plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
Fully stocked here (3/3 SKUs).
What to bring to expand
Puravida’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
