Purina Friskies at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter.
Lead with Cat Treats, Party Mix Beachside Crunch in Cat Treats.
Falletti Foods stocks cat treats thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cat treats: Falletti Foods stocks only 10 there, so Purina Friskies Cat Treats, Party Mix Beachside Crunch stands out rather than blending in.
Falletti Foods merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
enters a thin cat treats shelf as a point of difference.
The full runway
Every category Purina Friskies plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 16 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Purina Friskies’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
