birdie & louie
Birdie & Louie is a premium pet food brand based in Wetumpka, Alabama, specializing in high-quality wet and dry foods for dogs and cats. Founded in 2021, the brand focuses on simple ingredient formulas sourced primarily in the U.S., ensuring freshness and transparency through small-batch production.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 2 aisles. how many aisles the brand plays in (saturating).
~21% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 14% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Birdie & Louie (full bar = 100% of the shelf), grouped by department.
The lineup
every Birdie & Louie product in stock, cheapest first.
