Birdie & Louie vs Blue Buffalo · Bay Area shelf head-to-head
Birdie & Louie and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Buffalo carries more Brand PowerBirdie & Louie is in more Bay Area grocersBlue Buffalo fields the deeper lineupBlue Buffalo sits further up the premium end
Birdie & Louie
Blue Buffalo
40
brand power
52
18
products
71
2
categories
3
4
subcategories
5
12
grocers
10
53.4¢
price per oz
72.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birdie & Louie▭ Blue Buffalo
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cat Food10 vs 28 SKUs
only Birdie & Louie
no top category Blue Buffalo doesn’t also play in.
only Blue Buffalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birdie & Louie · Blue Buffalo
