Birdie & Louie vs Fancy Feast · Bay Area shelf head-to-head
Birdie & Louie and Fancy Feast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fancy Feast carries more Brand PowerFancy Feast is in more Bay Area grocersFancy Feast fields the deeper lineup
Birdie & Louie
Fancy Feast
40
brand power
57
18
products
102
2
categories
1
4
subcategories
2
12
grocers
14
53.4¢
price per oz
64.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Birdie & Louie▭ Fancy Feast
Distribution · 30% of score50·58
F
carried in 12 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Birdie & Louie
only Fancy Feast
no top category Birdie & Louie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Birdie & Louie · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Birdie & Louie · Fancy Feast
