Birdie & Louie at Woodlands
Woodlands is a specialty independent running 3 Bay Area stores, small-format at about 2,336 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Birdie & Louie is a premium pet food brand based in Wetumpka, Alabama, specializing in high-quality wet and dry foods for dogs and cats.
It’s already on the shelf here, with 6 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 2 new doors to enter, replicated across all 3 stores.
Lead with Duck Meal & Herring Meal Recipe Dry Cat Food in Dry Cat Food.
Woodlands stocks dry cat food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Woodlands carries wet cat food in real depth, 134 SKUs against a fleet median of 21, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Woodlands merchandises 5 of the 5 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
the categories it plays in are already deep here.
The full runway · across 3 stores
Every category Birdie & Louie plays in across the Bay Area grocers we track, and where it stands at Woodlands. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 8 SKUs. Room to widen the line.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in dry cat food. Each dot is a product on the shelf, by its cost per oz (hover for which). Birdie & Louie (orange) sits in line with the shelf.
What to bring to expand
Birdie & Louie’s SKUs Woodlands doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Woodlands
enriched 2026-09-05Presence and depth are measured from Woodlands’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Woodlands profile →
