Birdie & Louie at Community Market CA
Community Market CA is a independent grocer running 1 Bay Area store.
Birdie & Louie is a premium pet food brand based in Wetumpka, Alabama, specializing in high-quality wet and dry foods for dogs and cats.
It’s already on the shelf here, with 12 SKUs across 3 categories. The growth is depth and breadth: 1 category to widen.
Lead with Superfood Tuna Tango Flavor Cat Treats in Wet Cat Food.
Community Market CA stocks wet cat food thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Community Market CA merchandises 5 of the 5 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway
Every category Birdie & Louie plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 8 SKUs. Room to widen the line.
Fully stocked here (4/4 SKUs).
How it prices
Where it would price in wet cat food. Each dot is a product on the shelf, by its cost per oz (hover for which). Birdie & Louie (orange) sits in line with the shelf.
What to bring to expand
Birdie & Louie’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →
