Birdie & Louie at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Birdie & Louie is a premium pet food brand based in Wetumpka, Alabama, specializing in high-quality wet and dry foods for dogs and cats.
It’s already on the shelf here, with 7 SKUs across 2 categories. The growth is depth and breadth: 2 new doors to enter, replicated across all 2 stores.
Pacific Market merchandises 5 of the 5 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 30/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Birdie & Louie plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in wet dog food. Each dot is a product on the shelf, by its cost per oz (hover for which). Birdie & Louie (orange) sits in line with the shelf.
What to bring to expand
Birdie & Louie’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
