Q Mixers at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Q Mixers is a brand specializing in premium mixers designed to enhance the flavors of cocktails, mocktails, or to be enjoyed on their own.
It’s already on the shelf here, with 6 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen and 4 new doors to enter.
Lead with Light Tonic Water, Premium Cocktail Mixer in Tonic Water.
Falletti Foods stocks tonic water thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is tonic water: Falletti Foods stocks only 6 there, so Q Mixers Light Tonic Water, Premium Cocktail Mixer stands out rather than blending in.
Falletti Foods merchandises 7 of the 7 categories the brand sells.
non-gmo against the store's assortment lean.
an established national brand with proven demand.
enters a thin tonic water shelf as a point of difference.
The full runway
Every category Q Mixers plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 10 SKUs. Room to widen the line.
On shelf here, but only 2 of 9 SKUs. Room to widen the line.
How it prices
Where it would price in tonic water. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Q Mixers (orange) sits in line with the shelf.
What to bring to expand
Q Mixers’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
