Red Plate Foods at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Red Plate Foods isn’t on Falletti Foods’ shelf yet. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Chocolate Mini Cupcakes, Vegan, & School-Friendly in Cupcakes.
Falletti Foods stocks cupcakes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cupcakes: Falletti Foods stocks only 14 there, so Red Plate Foods Chocolate Mini Cupcakes, Vegan, & School-Friendly stands out rather than blending in.
Falletti Foods merchandises 2 of the 2 categories the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
brand excitement 60/100.
enters a thin cupcakes shelf as a point of difference.
The full runway
Every category Red Plate Foods plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in cupcakes. Each dot is a product on the shelf, by its cost per oz (hover for which). Red Plate Foods (orange) sits well above the shelf.
What to bring to land
Red Plate Foods’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
