Ritual Coffee Roasters at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Ritual Coffee Roasters is a specialty coffee company based in San Francisco, California, founded in 2005 by Eileen Hassi Rinaldi.
It’s already on the shelf here, with 6 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Ritual Coffee Rotating Single Origin Ace Omni-roast in Whole Bean Coffee.
Driver's Market stocks whole bean coffee thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
Driver's Market merchandises 3 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 75/100.
maps onto categories the store already runs.
The full runway
Every category Ritual Coffee Roasters plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in whole bean coffee. Each dot is a product on the shelf, by its cost per oz (hover for which). Ritual Coffee Roasters (orange) sits well above the shelf.
What to bring to expand
Ritual Coffee Roasters’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
