Reading the shelf…
REBBL is a functional beverage brand that offers organic, plant-based drinks infused with super herbs and adaptogens. Founded in 2011 and based in Emeryville, California, the brand is committed to ethical sourcing and sustainability, utilizing over 70 organic ingredients from 29 countries.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 16 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 5 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Rebbl (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Rebbl · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Rebbl in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Rebbl product in stock, cheapest first.

















Bay Area grocers where neither the digital catalog nor our shelf photos show Rebbl· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with REBBL Protein, Dark Chocolate · its most-distributed SKU (11 doors) in Protein Drinks, the biggest opening. The closest open door is Safeway · 2 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 75% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
35 storefronts across 16 grocers carry it · tap a pin to open the store.
already on that shelf: koia, slate
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Rebblthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Bottled Green Tea, Coconut Milk, Coffee Drinks · +1 more
open here: Bottled Green Tea, Coconut Milk, Coffee Drinks
open here: Bottled Green Tea, Coffee Drinks, Probiotic Soda
open here: Bottled Green Tea, Coconut Milk, Coffee Drinks
open here: Bottled Green Tea, Coconut Milk, Coffee Drinks
open here: Bottled Green Tea, Coconut Milk, Coffee Drinks
open = the store meaningfully carries that category (real depth, not a token SKU) and Rebbl sells it elsewhere but has no SKU here.