Rebbl vs Lumen · Bay Area shelf head-to-head
Rebbl and Lumen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rebbl carries more Brand PowerRebbl is in more Bay Area grocersRebbl fields the deeper lineupRebbl sits further up the premium end
Rebbl
Lumen
44
brand power
33
17
products
11
5
categories
3
16
grocers
8
51.9¢
price per fl oz
79.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rebbl▭ Lumen
Distribution · 30% of score67·33
carried in 16 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rebbl
only Lumen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rebbl · Lumen
