lumen
Lumen is a functional beverage brand founded in 2017, based in Santa Monica, California, specializing in clear, dairy-free protein drinks. Their innovative product lineup includes protein beverages aimed at muscle recovery and wellness shots featuring superfoods and adaptogens, with a commitment to sustainability and community service.
Shelf presence
Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.
carried in 1 of 3 San Francisco grocers. how many stores stock the brand.
9 products in the catalog. how deep the product line is (saturating).
spans 4 aisles. how many aisles the brand plays in (saturating).
~31% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 46% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.
Where it owns shelf
each bar is the % of that aisle's SKUs that are Lumen (full bar = 100% of the shelf), grouped by department.
The lineup
every Lumen product in stock, cheapest first.
