lumen
Lumen is a functional beverage brand founded in 2017, based in Santa Monica, California, specializing in clear, dairy-free protein drinks. Their innovative product lineup includes protein beverages aimed at muscle recovery and wellness shots featuring superfoods and adaptogens, with a commitment to sustainability and community service.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 8 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Lumen (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Lumen · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Lumen in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Lumen product in stock, cheapest first.
Sold at
Find Lumen online
Where to find Lumen · Bay Area
17 storefronts across 8 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Lumen in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Lumen· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Lumen Immune Support, Ginger Elderberry Turmeric Orange Flavor · its most-distributed SKU (3 doors) in Juice Shots, the biggest opening. The closest open door is Rainbow Grocery Cooperative · 4 rivals already on that shelf.
