Lumen vs Huel · Bay Area shelf head-to-head
Lumen and Huel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Huel carries more Brand PowerHuel is in more Bay Area grocersLumen sits further up the premium end
Lumen
Huel
33
brand power
38
11
products
10
3
categories
5
4
subcategories
5
8
grocers
10
79.0¢
price per fl oz
31.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lumen▭ Huel
Distribution · 30% of score33·42
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lumen
only Huel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lumen · 2
only Huel · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lumen · Huel
