Lumen vs Harney & Sons · Bay Area shelf head-to-head
Lumen and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineup
Lumen
Harney & Sons
33
brand power
49
11
products
72
3
categories
2
4
subcategories
20
8
grocers
13
79.0¢
price per fl oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lumen▭ Harney & Sons
Distribution · 30% of score33·54
carried in 8 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lumen
only Harney & Sons
no top category Lumen doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lumen · 2
only Harney & Sons · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lumen · Harney & Sons