Lumen vs Urban Remedy · Bay Area shelf head-to-head
Lumen and Urban Remedy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Urban Remedy carries more Brand PowerUrban Remedy fields the deeper lineupUrban Remedy sits further up the premium end
Lumen
Urban Remedy
33
brand power
59
11
products
65
3
categories
21
4
subcategories
21
8
grocers
8
79.0¢
price per fl oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lumen▭ Urban Remedy
Distribution · 30% of score33·33
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lumen
no top category Urban Remedy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lumen · Urban Remedy
