Lumen vs Rebbl · Bay Area shelf head-to-head
Lumen and Rebbl, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rebbl carries more Brand PowerRebbl is in more Bay Area grocersRebbl fields the deeper lineupRebbl sits further up the premium end
Lumen
Rebbl
33
brand power
44
11
products
17
3
categories
5
8
grocers
16
79.0¢
price per fl oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lumen▭ Rebbl
Distribution · 30% of score33·67
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lumen
only Rebbl
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lumen · 0
no exclusive doors — everywhere Lumen is, Rebbl is too.
only Rebbl · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lumen · Rebbl
