Rebbl at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
REBBL is a functional beverage brand that offers organic, plant-based drinks infused with super herbs and adaptogens.
It’s already on the shelf here, with 5 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Protein, Vanilla in Protein Drinks.
Driver's Market stocks protein drinks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 11 other Bay Area grocers.
The more differentiated opening is protein drinks: Driver's Market stocks only 7 there, so REBBL Protein, Vanilla stands out rather than blending in.
Driver's Market merchandises 5 of the 5 categories the brand sells.
keto, non-gmo, organic against the store's assortment lean.
brand excitement 85/100.
enters a thin protein drinks shelf as a point of difference.
The full runway
Every category Rebbl plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 11 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
How it prices
Where it would price in protein drinks. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Rebbl (orange) sits well above the shelf.
What to bring to expand
Rebbl’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
