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Ritual Coffee Roasters logo
brand

ritual coffee roasters

Ritual Coffee Roasters is a specialty coffee company based in San Francisco, California, founded in 2005 by Eileen Hassi Rinaldi. As a woman-owned business, it has been a pioneer in the third-wave coffee movement, focusing on direct trade and sustainable sourcing practices.

52
brand power
9
products
1
aisle
3
grocers
$17.92
avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

DistributionDepthReachLeadershipPremium
52
brand power / 100
Distribution · 30% of score100/100

carried in 3 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score53/100

9 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score15/100

spans 1 aisle. how many aisles the brand plays in (saturating).

Leadership · 25% of score24/100

~6% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only47/100

priced above 47% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Ritual Coffee Roasters (full bar = 100% of the shelf), grouped by department.

Coffee & Tea9 SKUs · 1 aisle
Coffee
6% of shelf9 SKUs

The lineup

every Ritual Coffee Roasters product in stock, cheapest first.

Sold at