Reading the shelf…
Salt Point is an ultra-premium canned cocktail brand founded in 2013, known for its ready-to-drink cocktails made with distilled spirits and natural ingredients. The brand emphasizes quality by avoiding artificial preservatives and offers a variety of cocktails, each with 10% alcohol by volume.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Salt Point (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Salt Point · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Salt Point in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Salt Point product in stock, cheapest first.







6 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Salt Point· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Salt Point Cape Cod Canned Cocktail · its most-distributed SKU (1 door) in Canned Cocktails, the biggest opening. The closest open door is Luke's Local · 3 rivals already on that shelf.
~5% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 33% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: tip top, mixed-up, golden rule spirits
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Salt Pointthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Salt Point sells it elsewhere but has no SKU here.