seventh generation
Seventh Generation is an American company known for its eco-friendly household and personal care products. Founded in 1988, the company is headquartered in Burlington, Vermont, and focuses on sustainability and renewable sourcing. It is a certified B Corporation and offers a range of products including laundry detergents, dish soaps, and baby diapers.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 3 of 24 Bay Area grocers. how many stores stock the brand.
5 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Seventh Generation (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Seventh Generation · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Seventh Generation in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Seventh Generation lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Seventh Generation online
Where to find Seventh Generation · Bay Area
13 storefronts across 3 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Seventh Generation· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Seventh Generation Hand Soap Mandarin Orange & Grapefruit Scent · its most-distributed SKU (2 doors) in Hand Soap, the biggest opening. The closest open door is Woodlands · 4 rivals already on that shelf.
