Seventh Generation vs Everyone · Bay Area shelf head-to-head
Seventh Generation and Everyone, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineupSeventh Generation sits further up the premium end
Seventh Generation
Everyone
35
brand power
64
5
products
49
1
categories
5
1
subcategories
9
3
grocers
6
64.2¢
price per fl oz
90.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seventh Generation▭ Everyone
Distribution · 30% of score13·25
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seventh Generation
no top category Everyone doesn’t also play in.
only Everyone
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seventh Generation · 1
only Everyone · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seventh Generation · Everyone
