So Good So You at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
So Good So You isn’t on Berkeley Bowl’s shelf yet in any of its 2 stores. The opening: 3 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Energy Mango Spinach, Organic Juice Shot in Probiotic Shots.
Berkeley Bowl stocks probiotic shots thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
Berkeley Bowl carries probiotic & gut-health drinks in real depth, 98 SKUs against a fleet median of 30, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is probiotic shots: Berkeley Bowl stocks only 13 there, so So Good So You Energy Mango Spinach, Organic Juice Shot stands out rather than blending in. Lead with the probiotic shots, and position the probiotic & gut-health drinks as a finishing or gift item.
Berkeley Bowl merchandises 3 of the 3 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 85/100.
enters a thin probiotic shots shelf as a point of difference.
The full runway · across 2 stores
Every category So Good So You plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in probiotic shots. Each dot is a product on the shelf, by its cost per fl oz (hover for which). So Good So You (orange) sits well above the shelf.
What to bring to land
So Good So You’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
