Stahlbush Island Farms at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Stahlbush Island Farms is a family-owned agricultural enterprise based in Corvallis, Oregon, specializing in the cultivation and processing of frozen fruits, vegetables, grains, and…
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 4 new doors to enter.
Lead with Crazy Corn in Frozen Corn.
Fairfax Market stocks frozen corn thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is frozen corn: Fairfax Market stocks only 6 there, so Stahlbush Island Farms Crazy Corn stands out rather than blending in.
Fairfax Market merchandises 8 of the 13 categories the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 50/100.
enters a thin frozen corn shelf as a point of difference.
The full runway
Every category Stahlbush Island Farms plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in frozen corn. Each dot is a product on the shelf, by its cost per oz (hover for which). Stahlbush Island Farms (orange) sits above the shelf.
What to bring to expand
Stahlbush Island Farms’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
