Strianese at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Strianese is a brand specializing in high-quality canned tomatoes and beans, known for its authentic Italian products. The brand offers a range of canned tomatoes, including D.O.P.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen and 3 new doors to enter.
Lead with Red Kidney Beans in Canned Kidney Beans.
Falletti Foods stocks canned kidney beans thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is canned kidney beans: Falletti Foods stocks only 6 there, so Strianese Red Kidney Beans stands out rather than blending in.
Falletti Foods merchandises 5 of the 5 categories the brand sells.
organic against the store's assortment lean.
brand excitement 45/100.
enters a thin canned kidney beans shelf as a point of difference.
The full runway
Every category Strianese plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in canned kidney beans. Each dot is a product on the shelf, by its cost per oz (hover for which). Strianese (orange) sits well above the shelf.
What to bring to expand
Strianese’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
