Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
Strianese is a brand specializing in high-quality canned tomatoes and beans, known for its authentic Italian products. The brand offers a range of canned tomatoes, including D.O.P.
Strianese isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Chick-peas in Canned Chickpeas.
Pacific Market stocks canned chickpeas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
The more differentiated opening is canned chickpeas: Pacific Market stocks only 3 there, so STRIANESE Chick-peas stands out rather than blending in.
Pacific Market merchandises 3 of the 5 categories the brand sells.
organic against the store's assortment lean.
brand excitement 45/100.
enters a thin canned chickpeas shelf as a point of difference.
Every category Strianese plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Strianese’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.
The store barely carries this category, so it is a hard sell.