Strianese at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Strianese is a brand specializing in high-quality canned tomatoes and beans, known for its authentic Italian products. The brand offers a range of canned tomatoes, including D.O.P.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 4 stores.
Lead with Italian Peeled Tomatoes in Canned Whole Tomatoes.
World Market stocks canned whole tomatoes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
The more differentiated opening is canned whole tomatoes: World Market stocks only 3 there, so Strianese Italian Peeled Tomatoes stands out rather than blending in.
World Market merchandises 2 of the 5 categories the brand sells.
organic against the store's assortment lean.
brand excitement 45/100.
enters a thin canned whole tomatoes shelf as a point of difference.
The full runway · across 4 stores
Every category Strianese plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
What to bring to expand
Strianese’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
